APRIL 27, 2027

 CONVENE 101 PARK AVE, NYC

#PRWEEKSPORTSCONFERENCE

Now in its third year, the PRWeek Sports Conference is an annual staple dedicated to the intersection of brand marketing, communications and sports.

The day-long gathering explores the unparalleled power of sports to elevate brand awareness and drive tangible growth. Through a curated program of keynotes, case studies, in-depth sessions and strategic networking, the PRWeek Sports Conference inspires agencies, brands and organizations to tap into the passion and power of sports fandom.

The event also sees the launch of the inaugural PRWeek Sports Hall of Fame, honoring legends of sports communication.

Whether you're looking to optimize or add to an existing portfolio or exploring your first foray into sports, this event provides the actionable insights and industry connections needed to turn partnerships into measurable, undeniable impact.

The global sports market was worth approximately $500 billion in 2025, $165 billion in the U.S. — the PRWeek Sports Conference will help you grab a slice of this huge pie.

Janet Evans

Chief Athlete Officer 

LA28

Janet Evans is a three-time Olympic swimmer with four gold medals and one silver medal to her name. A key leader of Los Angeles’ bid to host the Olympic and Paralympic Games, Evans brings her firsthand experience as an elite athlete and her deep institutional knowledge of the global and U.S. Olympic and Paralympic Movements to the LA28 Games.

She's spearheading the effort to ensure athletes are at the heart of LA’s plans for the Games.

Evans joined the team in September 2015. Prior to LA28, Evans served as a New York 2012 Olympic and Paralympic Bid Committee Ambassador and an Atlanta 1996 Olympic and Paralympic Bid Committee Ambassador.

Evans holds a B.A. in Communications from the University of Southern California.

EVENT DETAILS

DATE: April 27, 2027

TIME: 8:00 am - 6:00 pm

VENUE: Convene 101 Park Avenue, New York, NY 10178

HASHTAG: #PRWeekSportsConference

TICKET FEES

*EARLY BIRD INDIVIDUAL TICKET: $500

STANDARD INDIVIDUAL TICKET: $575

GROUPS 3-5 TICKETS: $475

*Early Bird tickets available until December 10th

QUESTIONS ABOUT THE EVENT?

Julie Challender

Senior Events Manager

julie.challender@haymarketmedia.com

QUESTIONS ABOUT SPONSORSHIP?

Jennifer Dowden

Senior Manager, Business Development 

Jennifer.Dowden@prweek.com