On the heels of an inaugural event in early 2025 that was a grand slam home run, PRWeek is thrilled to be partnering with American Express again for the second annual PRWeek Sports Conference.

The global sports market generated $170 billion in revenue in 2024. And 19 of the top 20 sports properties increased revenues last year as compared to 2023. Whether it’s professional sports, collegiate athletics, youth leagues, legal betting, apparel, equipment and so much more, sports has a stranglehold on the American economy, culture, imagination and, most of all, consumers.

Women’s sports continue to explode. New leagues, backed by big names and big money, continue to emerge. And, of course, let’s not forget that the planet’s two most popular sporting events — the 2026 FIFA World Cup and the 2028 Summer Olympics — will be held in the United States within the next three years.

Brands simply must get in on this game, regardless of sector or size. Your consumers are there. You must meet them there. In turn, it’s a world every marketer and communicator should be playing in, too — including you.

So whether your brand is already entrenched in the world of sports or you are still on the sidelines trying to figure out how a sports partnership can give your brand the boost you seek, The PRWeek Sports Conference will provide equal parts inspiration and education to make sure you and your organizations win.

EVENT DETAILS

DATE: March 2, 2026
TIME: 8:00 am-1:00 pm
VENUE: American Express Global HQ, 200 Vesey Street, New York, NY 10281
HASHTAG: #PRWeekSportsConference

TICKET FEES

INDIVIDUAL TICKET: Free

QUESTIONS ABOUT THE EVENT?

Amanda Hassler

Events Director

amanda.hassler@haymarketmedia.com

QUESTIONS ABOUT SPONSORSHIP?

Jennifer Dowden

Senior Manager, Business Development 

Jennifer.Dowden@prweek.com